Music isn’t only about the songs themselves. Mainly in the electronic scene, as it’s obvious, technology plays a very important role. This week, the giant streaming company Spotify announced “Spotlight”, a new multimedia project inside the platform.

The goal of this new functionality is to add visual elements to the reproduction of audio, like photos, videos and text. Music will probably incorporate this as well, but the feature will be mostly used in podcasts and audiobooks.

Don’t worry. Spotify will not become YouTube or some sort of thing. The audio files will continue to be available in the playlist format. It will be just an extension of the platform’s services, acting like a PowerPoint presentation that complements what we listen to, giving further information about it.

“Spotlight” it’s a collaboration of Spotify with some known media channels such as BuzzFeed News, Cheddar, Crooked Media, Lenny Letter, Gimlet Media, The Minefield Girl, Refinery29, Uninterrupted and Genius.

In this embryonic phase of the project, the feature will only be available in the United States, but will much likely extend to other countries in a very near future.


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