Mixcloud has just signed with Warner Music Group for a licensing agreement.
The British company who was launched in 2008 has been a direct rival to Soundcloud. The streaming company will from now on start implementing subscription services.
On an interview given to the Financial Times magazine, Nico Perez, co-founder of the UK company said that with the evolution of direct licensing relationships with major labels, they had to do what was best for artists, curators, fans and the industry.
Warner Music Group has also recently purchased Spinnin’ Records. Mixcloud has reported to be working out contracts with music groups Universal and Sony. This new licensing agreement has so far been received with great excitement in the music industry.
These events would mark a big step for the company that has always been evolving for the best.