Spotify and Ancestry have teamed up to create playlists based on their user’s DNA. If you ever submitted one of Ancestry’s at-home DNA tests, you can trace your family history and input results to Spotify. It will create a playlist based on Spotify’s own notions of your taste in music and based on your family history.
In a conversation with Quartz, Ancestry Executive Vice president and Chief Marketing Officer Vineet Mehr said “It’s so much more than the stats and the data and the records. How do we help people experience their culture and not just read about it? Music seemed like an obvious way to do that.”
If you want to get to know more, you will first have to sign up to the ancestryDNA program for $99. In case you already know your family tree, ancestryDNA offers a manual tool to create the playlist.
Many concerns have been raised about data privacy, but Ancestry assured that the process is built to protect your information. Regarding the partnership, the online company said:
“Protecting our customers’ privacy is Ancestry’s highest priority. Spotify does not have access to DNA data of any Ancestry customers. Customers can manually input regions, into the playlist generator on Spotify and then a custom playlist is created with songs by artists from the various regions and across a wide variety of musical genres. All information is manually input by customers and the experience is completely optional.”