On this Thursday night (13th September), some of the biggest names in techno and house music will play on a charity event against animal cruelty at Ushuaïa Ibiza. Those biggest names include Adam Beyer, Art Department, Bedouin, DJ Sneak, Ida Engberg, Lauren Lane, Nitin, Tiga, Black Coffee and an as-yet-unannounced special guest.
Music Against Animal Cruelty is a non-profit initiative working in aid of global wildlife conservation that was founded by DJ/producer of Art Department, Jonny White and Pulse Global CEO, Wade Cawood. The goal here is to raise much-needed revenue for conservation projects across the globe, and is currently focussed on two community-led initiatives — Rhino Conservation Botswana and Lion Guardians Kenya.
According to the data, in the last 40 years, 90% of the world’s rhinos and 97% of all tigers has decreased by 97% since 1900. Continuing at this rate, the world would see 20% of all species under threat of extinction in the next three decades.
The party is entitled Wild and all the proceeds for this event will go to two community-led initiatives in Africa, previously mentioned.
Jonny White spoke a few words about this charity event: “This is gonna be a powerful movement when we realise its full potential. We need to be clear that this goes beyond just our community. This isn’t just techno against animal cruelty. This is music against it. This is a global force against treating animals like they have any less right to be here than we do. For now we’re looking to our sector of the industry for support as we build the foundation, but the bigger picture is garnering the support of the music industry at large.”