After the latest update which has brought shopping to Instagram Stories, it’s time to present the new features that will help creators to show more and better content. Say welcome to the IGTV, and Video Chat (for one-one and groups).
IGTV was made to connect one billion users to their favorite creators and so they can share longer videos. It can be used as a standalone app, but it can also be used to watch from within the Instagram app. IGTV starts playing as soon as you open the app and you can start watching content from people you already follow on Instagram and others you might like based on your interests.
You can swipe up to discover more — switch between “For You,” “Following,” “Popular” and “Continue Watching.” You can also like, comment and send videos to friends in Direct. Also like TV, IGTV has channels. But, in IGTV, the creators are the channels. When you follow a creator on Instagram, their IGTV channel will show up for you to watch. Anyone can be a creator — you can upload your own IGTV videos in the app or on the web to start your own channel.
Other feature that will be available today is the Video Chat.
Video Chat is the tool you definitely though about when making plans with your friends. You don’t want to waste so much time, calling one by one and ask about the spot you’re going to pick. Now you can make a group video chat by making a group on Instagram Direct and hit “Call”.
Bonus: The redesigned explore tab is everything you need to spend even more time in Instagram.
There will be a redesigned explore organized by topics. You can choose from “For You”, “Music”, “Fashion”, “Food”, Humour”, “Art”, “Architecture”, “Sports”, “TV & Movies”, “Beauty”, “DIY”, “Travel” and “Games”.
Each topic will give you the right inspiration for what you’re looking for. Either you want to get inspired by the latest fashion trends or discover a new travel destination, you can easily find posts you’re looking for and follow those accounts or hashtags.
All of these features are available on Android and iOS starting today.