Yesterday, the French superstar revealed the beginning of his new project. Premiere Classe, French for first class, DJ Snake’s own record label, is in the market.

William came a long way. From the hard outskirts of Paris to international stardom, due to memorable performances and hits (TDFW, Get Low, Lean On, you name them), he reaches a big milestone in his carreer by creating his own platform.

About its latest creation, a few days after releasing Magenta Riddim, the man himself claimed that it is a platform to “support” those he believes in and to credit them, in a project that will include and promote “all music genres”, once the artist grew up listening to various sonorities himself.

The first release, already available on streaming platforms, is a club shaker. “Whistle”, a collaboration between two New Jersey based acts, 4B and Teez, marks the beginning of a “Premiere Classe” catalogue.

Hear it below:


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