The company of production and organization of musical events, Insomniac, announced a partnership that left especially the scene dance enthusiastic. The company responsible for festivals such as EDC Las Vegas, Hard Summer, Nocturnal Wonderland and many others has signed an exclusive five-year contract with LiveXLive. The company based in Beverly Hills, California, is one of the only live music streaming services and original content related to music. The alliance will give Insomniac a platform to live the festivals in virtual reality.

For 25 years, Insomniac has embraced all aspects of dance culture and produced events that showcase the wide range of music and talent that exists today. This collaboration with LIVEXLIVE is a key part of our mission to expand not just EDC but other Insomniac experiences into key global markets, from Asia and Europe to Latin America and beyond. I’m excited for people around the world to look through this unique lens and experience the unity and positivity that this culture promotes, according to the company’s CEO, Pasquale Rotella.

The live broadcast deal will feature artist interviews, behind-the-scenes footage and exclusive staff footage, which makes it very appealing to anyone who can not be present – will give all fans the opportunity to feel at the festival even from home. Great news for the dance ravers.

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Communication Sciences at FCSH-NOVA | First year Marketing Master Degree at ISMAI

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