Spotify is trying to shed light on who produces and writes tracks.
We all know that Producer who is touring like a mad man, who is never ever in the studio yet releases a track every week. We know it, you know it, everyone knows he is probably using a ghost producer – someone who produces in secrecy for a fee in place of someone else – or possibly the artist might be upfront about and let everyone he has help from someone else when it comes to producing.
Armin Van Burren for instances has been upfront about having help in the studio, this does not mean he doesn’t produce his tracks. Up until now all of these “helpers” wouldn’t get the credit they deserve in streaming platforms such as Spotify. However, the Swedish giant is trying to chance this by displaying those who produce or write the different tracks.
In an interview with Music Business Worldwide Tiffany Kumar, Global Head of Songwriter Relations at Spotify, said:
“Songwriters are an integral force behind the music we love…With the newly launched credits feature, we aim to increase songwriter and producer visibility and, in turn, foster discovery among new collaborators, industry partners and fans.”
Annika Goldman, Director of Music Publishing Operations, Spotify, added:
“The more we share information, the more opportunities we can help create for songwriters. This is just the beginning of making songwriter and producer credits more easily available to Spotify listeners, and we look forward to continually improving that information, in close collaboration with our music industry partners.”
Will this help demystify who does produce their tracks alone, who has help or who doesn’t produce at all? We are unsure, but it may shed a little bit of light on this matter.