Sony Music Entertainment has announced a brand new Dance Music exclusive label.
Sony Music Entertainment and China’s Tencent Music Entertainment group have jointly launched Liquid State, a new music label specializing in electronic dance music. Launched in Hong Kong, the new imprint will have a strong focus on dance music artists from the Asian region but also international artists as well. As the first dance and electronic community in the region, Liquid State will provide an opportunity to showcase local talent while also incorporating live touring and club events.
“These are exciting times for the music industry and Liquid State has been created to support and enhance the discovery and development of electronic and EDM talent across the Asia region,” Sony Music Australia CEO
“Together we will make Liquid State the destination for a wide range of highly talented new and established global and local artists.”
Among the first acts to work with Liquid State is top-selling Alan Walker. Currently a Sony Music artist, he expects to release several collaborations through Liquid State in 2018. Others include China’s Chris Lee, Senugri, a member of South Korean collective Bigbang, and Hong Kong’s actor, singer, investor and TV presenter Nicholas Tse.
“Asia has always been such a special place for me so I’m thrilled to help Sony Music and Tencent with the launch of Liquid State,” Walker said.
“I’m convinced that Liquid State will grow to play a significant role in breaking new artists from Asia on a global scale, as well as enabling international artists to unleash the huge potential that lies within the Asian market.”
In 2017, Walker was No. 1 on the QQ Music charts with a record of six billion audio streams. He entered the global music scene with his single “Faded” in December 2015.
Sony Music and Tencent, China’s largest social media, games and music conglomerate, have an existing strategic deal in place, originally signed in December 2014. It gives Tencent the ability to distribute Sony Music’s repertoire via its QQ Music services and to manage the online distribution of Sony Music’s repertoire to legitimate local Chinese audio online music services in mainland China.
We hope to see a lot of good music coming out of this label!