The Red Bull Academy restored the Montreal’s Olympic Park – gaming center used during the 1976 Summer Olympic – and created on of the biggest pool dance clubs of the world. Even doing similar events since long time ago, the energy drinks business got wings and razed with a revolutionary pool party.

Has in the last weekend – with the Italian DJ Lorenzo Senni, Dopplereffekt from Detroit’s and DJ Stingray – that Red Bull transformed the formal space Olympic into dance club where each one could chose listen above or under water. This was made possible with help for Wet Sound’s sound system, a company able to make music be heard inside water. About the operation, not much is known. Playing with Physic and compounds, the company makes magic and ensures that nobody miss a bead if they even dipped underwater for a few seconds.

 

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Communication Sciences at FCSH-NOVA | First year Marketing Master Degree at ISMAI

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